Culture Assessments

In today’s business landscape, continuous improvement is essential. Leading organizations strive to maintain their edge, while others aim to take the lead in their sectors. Our experience shows that lasting success depends on how well senior leaders: (1) build a culture that aligns with organizational priorities, and (2) consistently assess and adapt that culture when necessary, crucial responsibilities for any CEO.

In partnership with John Mattone, the world-renowned executive coach and former coach to Steve Jobs, we offer powerful tools for culture assessment and transformation. By integrating these assessments into our transformation process, we help organizations and leaders accelerate development and performance.

Many organizations mistakenly equate employee engagement with organizational culture. While engagement surveys are common, few companies assess their actual culture, overlooking the core factor that drives engagement. Even in weak cultures, employees may feel engaged temporarily, but issues like mistrust and misalignment can erode motivation over time. In contrast, a strong, adaptable culture naturally fosters engagement. Effective future planning requires evaluating both culture and engagement together.

While we work with Fortune 1000 companies on transformation initiatives, we specialize in supporting small to mid-sized entrepreneurial businesses. From our research and conversations with top CEOs, we’ve identified two main reasons these companies often struggle to grow or sustain growth:

1. Underestimating leadership’s role in cultivating a robust culture.
2. Overestimating the importance of culture without aligning it with the organization’s core mission.

The most successful leaders distinguish themselves by prioritizing exceptional leadership and a strong, purposeful culture—viewing these as their organization’s defining pillars, beyond products or services.

Before you can shift your organization’s culture, you need a clear understanding of where you are now and where you want to go. John Mattone’s proprietary Organizational Cultural Assessments provide a precise snapshot of your current state and deliver practical guidance to move you toward your vision. These assessments are straightforward to implement and interpret, with expert support every step of the way. With a clear view of your team’s strengths and challenges, you’ll be ready to ignite real, lasting transformation.

Step 1 – Cultural Transformation Readiness Assessment (CTRA-40): The CTRA-40 aligns your leadership around cultural transformation by evaluating readiness, commitment, and challenges. Participants include C-suite and executive leaders, Board members, and me as your coach. The 42-page report covers 40 items across six predictors, setting a strong foundation for a unified vision and effective cultural transformation.

Step 2 – The Five Cultures of Culture Assessment (5CCA): The 5CCA evaluates your organization’s cultural state through five key attitudes: Capability (Can Do), Commitment (Will Do), Connectedness (Must Do), Individual Performance, and Team Performance. The assessment engages everyone from executives to entry-level staff, resulting in a detailed 52-page report that identifies opportunities to transform your organization’s culture.

Step 3 – The Cultural Transformation Action Plan: After the assessments, I’ll help create a tailored action plan to integrate leadership principles and best practices throughout your organization. Grounded in John Mattone’s insights and adaptable to your specific needs, this plan provides a strategic roadmap for achieving rapid cultural transformation and fostering long-term organizational success.

If you’re ready to build a culture aligned with your goals, reach out to explore how our culture assessment and transformation services can help. Let’s discuss the best approach to meet your organization’s unique needs.