Impact is not a function of frequency

I was born in Delft, a historic town in the Netherlands.
A city with roots going back centuries, where history is not something you visit, but something you live with.

A few days ago, the Bourdon of the Oude Kerk was tested (video in the comments).
The largest historic bell in the Netherlands. The bell was cast in 1570 and weighs nearly 9,000 kilograms. It rarely rings.

You don’t hear it often.
But when you do, it carries.

There is something in that.

Not everything is meant to be constant.
Some things gain their meaning from restraint.

In many organizations, we have learned to equate impact with frequency.
More communication. More presence. More visibility.

But frequency is not the same as weight.

What is used all the time becomes part of the background.
What is used with care is more likely to be heard.

The Bourdon does not ring often.
But when it does, it reminds you what sound can do.

In a world that rewards constant output, it is easy to forget:
impact is not a function of frequency.

Photo: Omroep Delft